Edin Selimovic
Software Architect
I help teams design, build, and ship mobile platforms that hold up at scale. 10+ years across native and cross-platform, with deep experience in healthcare compliance and production AI.
Available for contract & freelance
Services
Mobile Architecture Review
I review your mobile architecture, engineering setup, and delivery practices to identify bottlenecks, technical risks, and the highest-leverage improvements.
Applied across apps serving 1M+ users in healthcare and fintech.
CI/CD and Mobile Delivery Optimization
I help teams improve build speed, release reliability, and delivery confidence by optimizing CI/CD pipelines, testing strategy, and release workflows.
Hands-on with Jenkins, GitHub Actions, GitLab Pipelines, and Bitrise across multi-platform release workflows.
Fractional Software Architecture Support
I work with product and engineering teams as a fractional architect, providing senior technical guidance without the need for a full-time architecture hire.
Currently serving as Software Architect at Personify Health (formerly Virgin Pulse).
Stack
Mobile — Native
Mobile — Cross-Platform
Backend
AI & GenAI
Cloud & Infra
CI/CD
Architecture
Work
Clean Architecture Migration — Android & iOS
Led the migration of a large-scale mobile platform from a tightly coupled legacy codebase to Clean Architecture across both Android and iOS. Defined layer boundaries, introduced dependency inversion, and established module structures for a team of 6+ engineers. Result: faster feature delivery, fewer regressions, improved test coverage, and shorter onboarding for new developers.
Modular App Architecture — Android & iOS
Led modularization of a large mobile platform across Android and iOS using a public-impl-wiring pattern. Broke circular dependencies between features, enabling parallel development, faster builds, and isolated testing.
Healthcare Mobile Platform
Architected a mobile platform for a digital health product serving a large user base across Android and iOS. Led a migration to modular architecture with shared business logic, reducing feature delivery time and improving release cadence.
Custom BLE Audio SDK
Designed and built a cross-platform SDK for integrating with a Bluetooth audio device across Android and iOS. Implemented BLE and Bluetooth Classic communication including custom BLE profiles and firmware-level messaging. Architected for internal use with a path to public release.
Cross-Platform Fintech App
Led mobile architecture for a banking app spanning Android and iOS. Implemented biometric auth, encrypted storage for sensitive financial data, and CI/CD automation across all platforms.
Auratar
Find out what color your Aura is through a questionnaire.
- Privacy-first personality questionnaire app
- Built to explore lightweight onboarding and self-reflection UX
OmniRem
Cross-platform reminder app for Android, iOS, Web, macOS, Windows, and Linux. In development.
- Single Flutter codebase focused on cross-platform parity
- Inspired by Apple and Samsung Reminders with broader device support
Contact
Open to contract, freelance, and full-time opportunities.
Based in Europe · Remote-first
I occasionally write about mobile architecture and AI — follow along at blog.edse.dev